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Crystal - CEO

Once upon a time, Crys was a child in foster care, with only had 20 words vocabulary. She went on to earn a degree in Business Administration & Accounting. Did you know, only 64% of foster children go on to graduate high school and less than 10% graduate from college?  


In 2008, with two toddlers, a house mortgage, and a recession, Crys launched her first business. As the years went by, she was 60-80 hour work weeks and barely making enough revenue to break even, let alone have a profit to scale her company!  In 2013 she survived a traumatic brain injury that completely revamped how she ran her business. 


Unable to do the bookkeeping herself because her hands no longer worked that way, Crys learned the art of delegation and how to work ON her business.  She came up with her equation for financial freedom for entrepreneurs: "Expenses + Profit = Sales Goals" and learned how to scale into multi-million dollar business debt free and working less than 20 hours a week! 


These day, Crys' training, mentoring, and DIY worksheets have helped businesses pay off over $5 million in debt.  Additionally, her programs have empowered business owners with profit sharing distributions to the tune of $7.2million! That is financial freedom and worthy of celebration.  What a gift to live the life you dream about.  


We have one life.  And in that one life, we are meant to do more than make sure there is enough money to cover payroll until we die. Crys truly believes we are meant to live in abundance and live the life of your dreams.



Badass CEO, small business owner, financial consultant

Fractional CFOs and Bookkeeping

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